SPONSORED BY REVISTA DE VICTORIA
Playing with To The Bone (Short)
Q&A Following film with director Alan Rexroth
SATURDAY, APRIL 6
$5 per family (up to six people) at the door
Directed by Alan Rexroth
El Elefante Blanco is a film about life and death and the Mexican soul. It is set in the Mercado Adolfo López Mateos traditional market located in Cuernavaca, Morelos, Mexico. With more than 6000 merchants and 9000 customers each and every day, its not only the largest market of its kind anywhere in Latin America: Mercado Adolfo López Mateos is a microcosm of Mexican life and society struggling to shelter its soul under the stormy age of globalization. Once an object of great prestige, today it is besieged by emerging supermarkets, mismanagement and its own degeneration. The administration mostly is powerless against this chaos and constantly is at odds with the merchants. El Elefante Blanco portrays the life of various persons, who every day face the challenge to cope with their lives, in close symbiosis with the market: it is an emporium, living space, curse and chance at the same time.